Putting Some Hard Numbers To Passive Web Game Advertising

so. i've been going on and on about this whole passive web game craze. just thought i'd fill you in on some information that's public that i've found.

take this game, the crims. it's not really in our particular genre (well. at launch anyway.) but it's the precise web ad format we'll be using. check this adbrite page out.

that says average cpc is $0.18. that's pretty much what i expected. now, if there was only one advertiser on their site and it was an adbrite advertiser, the crims would earn $50.50 per day per advertiser. so, depending on how many advertisers they actually employ (5=$250/day, 50=$2500/day, 500=$25,000/day) who have ads on their rotating 3-ad block, that can add up to a crap-ton of money fast.

and, that's only adbrite. not even their google ads. and, they get about 5% of travian's traffic.

mmmm… online web game advertising.

m3mnoch.

Advertisements

No comments yet

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: