The Offline Value of the PS3
so. here’s a thought that my fellow thinker, firerock (wish i had a link to you, man.), helped me achieve through his comment on the sony piracy post from earlier today.
it surrounds the rogue hax0rs out there who work to get the most out of the hardware they buy. (yes, they buy hardware — not ‘license’ it so they can do any goddamn thing they please with it.) they are making some cool mods and software for various game component hardware — the xbox 360, the psp, etc.
this thought stems from the fact that, for example, microsoft has magical powers to update the 360’s dashboard through an internet connection. so does sony with the psp. and, so will (presumably) the ps3.
the difference? the value of the hardware offline.
- expensive hardware, but not so much they won’t be able to profit on it alone. they are actually targeting this summer for the ‘break even’ point. more than likely, it’ll be next year sometime because they’ll probably drop the price in there somewhere.
- immense value in being ‘connected.’ the only offline value is as a dvd player which is pretty ubiquitous.
- xbox live (and the marketplace, etc.) is all connected.
- the media extended is connected.
microsoft has done a good job at sticking the network in between the hardware and the value of the device.
- sooooooper expensive hardware. i’ve demonstrated a laughable (if not slightly exaggerated) 12 game attach rate for them to come over into the black. regardless, it’s a stupidly expensive machine to build.
- immense value in being ‘dis-connected.’ in other words, the best parts of the ps3 will be offline.
- games – sony’s biggest games are single player games.
- media capabilities – they’ve said the device will actually be tivo like in and of itself and NOT connected to an outside source.
- the cell processor. sony’s even told us it’s a supercomputer on a chip!
- and the biggie – a super cheap blu-ray player.
the value for sony is in the hardware, not their services. basically, sony is selling us a supercomputer blu-ray player at a huge discount. that’s a helluva pitch i’m sure the hacker community is salivating over.
“here, bob. load the new hacked ps3 firmware with this flash memory card and jump onto psconnect for some goodness. make sure you thank sony for paying for half your machine when you do!”