Free IPTV on Your Xbox 360.
so. here’s an interesting thought….on wednesday, microsoft licensed some patents that were for “artistically putting advertising or other additional content into Internet Protocol video streams.”
let’s just quickly follow that thought through. we all know that microsoft is trying to make the xbox 360 into the ‘trojan horse’ (lord, i hate that term. almost as much as ‘convergence’ or ‘intellectual property’) of the living room.
what does that really mean? not that you’ll be surfing the web from your couch. not the same thing at all. different delivery channel. different medium. you play to the strengths. you don’t just port crap over.
this ‘trojan horse’ means having your entertainment center connected to the network. it means connecting to your friends. it means connecting to a media service. it means sharing your living room via video or voice with friends and family. or even with service providers you want. (dude. porn’s gonna be huge!)
there’s a biggie. service providers you want — not service providers you’re stuck with. picking your media. every piece of entertainment you want to consume, when you want it, from who you want it and exactly what you want. the living room is about multimedia – music, movies, tv shows, events and games. whatever you want — delivered to you.
you’re not just squinting at text on web pages. anyone who thinks that is a tard.
multimedia is quickly becoming a killer app on the web. from itunes and podcasts to google video and youtube. it’ll be professional stuff. and it’ll be amateur stuff. just as our text based information delivery systems got split, organized and cataloged, our multimedia content will too. you won’t be wasting time on crap you don’t want and aren’t interested in.
want to watch that funny commercial? want to watch that specific news clip from iraq? want to watch the trailer for that movie? a funny satire mashup of duck cheney from your friend? meet the press podcast? video game screenshots? the actual game itself?
all delivered, shared or sought.
it’s about being connected to something greater than just one service.
anyway. back to microsoft and their new patents….
we’ve already determined what the trojan horse is. delivering dynamic video via iptv is just one of the facets. we know the 360 is going to do that.
what’s fun about the patent license, tho, is the ad insertion. it’s not fun because of the ads themselves. it’s fun because of just what we can do with this new system.
- ad supported means ‘free’ high quality programming.
- dynamic ‘artistic’ inserts into video streams means it’s not going to be just microsoft’s pick of content.
- highly detailed and categorized media means well targeted ads for stuff you are actually interested in.
it’s that last one i’m most excited about. everyone hates bad ads. bad advertising is crap pitched to you that you have absolutely no interest in. it’s a waste of our time and the advertiser’s money and needs to go the way of the dodo.
i can’t wait to not have to suffer through yet another local commercial by some terrible ‘crazy al’ selling some dopey hunk of crap product. instead, it could be a commercial for think geek or even ctrl+alt+del.