Price not Quantity Should Matter for Blu-Ray

seems to me like blu-ray (yes, more optical media banter) should be less concerned with the number of titles they produce and more concerned with their pricepoint.

great couple of articles:

i’m particularly pleased with beta news that they talked to both camps at relatively the same time.  that works well to get a snapshot of opinion.
anyway.  it’s about pricepoint.  for example, what retail chain in america sells the most dvds?  yes.  walmart.  now, what retail chain in america has the smallest title selection?  yes.  walmart.

the heart of the american consumer is about focused pricing strategies, not “we have more selection.”  if that were the case, walmart wouldn’t exist.  we’d all be shopping at quaint little specialty stores.

again, like beating a dead horse:  look at the reasons betamax failed over vhs.


1 comment so far

  1. tracy dell on

    nice post

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: